NFC review collection plaques

Your customers leave a review by holding their phone near it

A plaque on the counter, a one-second gesture, and your Google review page opens. Reviews are first of all what makes you appear when somebody searches for a bakery near them - and then the first thing they read before walking in. The plaque arrives programmed, we hand it over in person, and we try it in front of you.

Ask for a plaque Contact
  • Nothing to install The phone opens the page by itself. No app to download.
  • Programmed before delivery You put it on the counter and it works. Nothing to set up.
  • Handed over in person Around Angers and Bordeaux. We come, we place it, we test it with you.
  • No battery, no subscription Nothing to recharge, nothing to renew, nothing that stops one morning.
The gesture

What your customer is looking at

Two objects, one second between them: the plaque on the counter, and the page opening in their hand.

Illustration: the plaque and the screen are drawn, not photographed. The final look depends on the model chosen.

What reviews actually change

People think reviews are there to reassure. First of all they are there to make you exist. When somebody types "bakery" or "hairdresser" into their phone, Google Maps does not show every shop in the area: it ranks a handful, and the number of reviews, the rating and how recent they are all weigh in that ranking. A shop with no recent reviews drops, even if it is the closest one.

Then comes the effect everybody knows: what is written gets read before anyone walks in. But the order matters - good reviews nobody sees are worth nothing, which is why a shop that collects them steadily pulls ahead of one with twelve, all dated 2022.

Why nobody asks

Asking for a review out loud is awkward, and it shows. "If you have a couple of minutes, could you leave us a Google review?" You have to say it to every customer, at the right moment, without sounding pushy. And the habit fades within days.

And on the customer side, even when they are happy and have said yes: they have to take out their phone, search the name of the shop, not pick the wrong branch, scroll down to the button. Each of those steps loses some of them. The plaque removes all four: they hold their phone near it, and the right page is already open.

How it works

An NFC plaque holds a chip with no battery, powered by the field the phone emits - the same technology as contactless payment. There is nothing to plug in and nothing to recharge.

  • The customer holds their phone two or three centimetres away
  • A notification appears; they tap it
  • Your review page opens straight away, on the right listing
  • They write, they submit, it is done
  • Phones that do not read NFC use the QR code printed on the same plaque

Where to put it

The spot decides almost everything. A plaque placed where the customer waits a few seconds works; the same plaque by the entrance is useless, because nobody leaves a review on the way in.

  • At the counter, near the card terminal: the moment you wait for the receipt
  • On the table, for a restaurant or a bar, when the bill arrives
  • In a salon waiting area, during the colour or the blow-dry
  • On the collection counter, while the order is being prepared in front of the customer

What we will not do

We do not filter reviews. Some sell a system that sends happy customers to Google and unhappy ones to a private form. That is exactly what Google's review policies forbid: soliciting positive reviews while diverting the others. A shop that puts it in place risks losing its reviews, and its listing with them.

We do not write reviews, we do not buy them, and we promise no rating. What the plaque does is remove the obstacles between a happy customer and the form. That is all, and it is already a lot: most of the reviews a shop is missing are from people who were willing to leave one.

What you get

The plaque is not sold alone in a box with a leaflet to read. It arrives ready, and we do not leave before having tried it.

  • The plaque, already programmed for your Google listing
  • The QR code printed on it, for phones without NFC
  • A check that the listing it points to is really yours, not a namesake
  • The on-site test, with an Android phone and an iPhone
  • Reprogramming if you change address or listing

How it goes

We look at your Google listing first: if it does not exist or has never been claimed, the plaque has nowhere to send people, and that is where we start.

  • We check your listing, and tell you what is missing on it
  • We program the plaque and test it before leaving our workshop
  • We deliver it, choose the spot with you, and try it in front of you
  • Nothing is left for you to do: no account to create, no subscription
FAQ

Frequently asked questions

Does it work on every phone?

NFC is on almost every Android phone, and on iPhones from the XR (2018) onwards, where reading happens without turning anything on. On the few older devices, or those with NFC switched off, the QR code printed on the plaque takes over and leads to the same place. Nobody gets stuck.

Do I need to install an app?

No, neither you nor the customer. The plaque holds a web address: the phone opens it in its browser, like any other link. That is exactly what makes it usable by somebody who has never heard of NFC.

Does the customer need a Google account?

To publish a review, yes - that is a Google rule, not a limitation of the plaque. In practice most people are already signed in on their phone: that is the case on almost every Android device, and on plenty of iPhones because of Gmail or YouTube. Otherwise Google asks them to sign in, and that is where some give up.

What if I change address or listing?

The plaque can be reprogrammed: it holds a web address, not an engraving. You tell us, we update it. If you are in our areas we come back; otherwise it takes a few minutes at your place with a phone, and we talk you through it.

Is it allowed to ask for reviews?

Yes: Google explicitly encourages businesses to ask their customers for reviews. What is forbidden is buying them, writing them yourself, offering something in return, or asking only the happy customers while diverting the others. The plaque does none of that: it shortens the path, it does not choose who takes it.

Where do you deliver?

Around Angers and around Bordeaux. We deliver in person, place the plaque with you and check that it opens the right page - that is when listing mistakes show up, and they do not show up by post. Outside those two areas, write to us: we will tell you plainly whether we can do anything.

Ask for a plaque
Ask for a plaque