Why a stamp card does not work for a florist
One stamp per visit assumes comparable purchases. At a florist, nothing looks alike: an 8 euro plant on Tuesday, a 120 euro wedding bouquet on Saturday. Stamping both the same way punishes the big basket and rewards the small one.
Then there is the rhythm: people do not buy flowers every week. Between two occasions, a cardboard card has plenty of time to get lost, and the customer starts over without saying a word.
A points card solves both problems at once: it is proportional to the amount spent, and it lives in the phone, quietly waiting for the next occasion.
The points programme, set up simply
You set a conversion rule, for example 1 euro spent = 1 point. The scanner works it out from the amount, so you never have to count in your head.
- The amount entered at the till becomes points, automatically.
- Manual entry stays available if you prefer to keep control.
- Several rewards can coexist at different thresholds.
Choosing a reward that makes sense in store
The natural reflex is a discount voucher: 10 euros off at 100 points, for instance. It is easy to read, it does not lock your margin on one specific product, and the customer picks whatever they like.
You can also offer a signature product: a seasonal bouquet, a house plant, a vase. Keep a threshold reachable in three or four purchases, otherwise the reward becomes theoretical.
The occasions that bring people back
Your trade runs on dates: birthdays, Mother's Day, Valentine's Day, All Saints. That is where the revenue is made, and that is where a well-timed reminder changes everything.
Fidzi records the date of birth when the customer provides it, and lets you send an email campaign to that segment, with a coupon attached. Send it a few days ahead, not on the day itself: flowers are offered early, never late.
What happens in store
The customer scans the QR code near the till once: their card is added to Apple Wallet or Google Wallet in a tap, with no account to create and no app to install.
- On each purchase, you scan their card and enter the amount.
- Points are added and the card updates remotely, in their phone.
- Once the threshold is reached, the reward appears: you simply honour it.
Announcing new arrivals without sending an email
The back of the card is your space: the peonies have arrived, a workshop on Saturday, special opening hours. You push an announcement and it shows up on every customer card.
It is gentler than an email and more visible than a window poster: the information lands in the phone, where the customer is already looking.
Setting up and following through
Allow about an hour: create the programme, choose colours and logo, set the reward, print the QR code. No hardware to buy, your phone or tablet is enough.
After that, the dashboard tells you what cardboard never did: who comes back, how often, what the average basket is, and who has not been in for a long time.