Frequent shopping, very different baskets
A greengrocer sees the same faces several times a week, but never for the same amount. Three tomatoes and a bunch of radishes on Tuesday, the full weekly shop on Saturday morning: two very different customers, except it is the same person.
A stamp card puts both on the same level. The one doing their whole shopping with you feels short-changed, and they are right.
Points based on the amount bring fairness back into the programme: every euro counts, whatever the size of the basket.
Setting the rate without overthinking it
A simple rule is enough: 1 euro spent = 1 point. You enter the amount at the till, Fidzi converts it on its own, and the customer watches their counter climb.
- The calculation runs automatically from the basket amount.
- Manual entry stays available if you prefer to round it yourself.
- You can create several rewards at different thresholds.
The reward that speaks to your customers
A free seasonal basket at the threshold works very well: it is your trade, it showcases your produce, and the cost stays under control since you put the basket together.
A discount voucher works too, especially if your customers have very different habits. Aim for a threshold reachable in three or four weeks of shopping: at a greengrocer the pace is fast, the reward should keep up.
What happens at the till, even on Saturday morning
The queue moves fast and nobody wants to hunt for a cardboard card. The customer holds out their phone, you scan, you enter the amount: it takes as long as giving change.
- No hardware to buy: your phone or tablet is enough.
- Sign-up happens once, by scanning the QR code on the counter.
- If the customer forgot their phone, you find their card by name.
Announcing new arrivals and the season
The first strawberries, asparagus, wild mushrooms: your shop follows the seasons and your customers like to know. One announcement pushed to the back of every card tells everyone at once.
It is immediate and effortless: no mailing list to maintain, no poster to redo. For a bigger event, an email campaign with a coupon is still available.
What you learn about your regulars
The dashboard finally separates the passing customer from the one doing their weekly shop with you. You see the average basket, visit frequency, and how many rewards have been served.
You also see who has not been back for a while. In a neighbourhood shop, a regular who disappears usually means a house move or a competitor: better to know straight away.
Getting started
A quiet hour is enough: create the programme, set the points conversion, choose the reward, print the QR code and put it near the scales or the till.
Your first customers sign up the same day. The team has one gesture to remember: scan, enter the amount.