The cardboard stamp card has had its day
A bakery that stamps cards hands out hundreds of cardboard ones a year. The story is always the same: the customer loses it, leaves it in another jacket, puts it through the wash. At the till, a fresh card comes out and the counter drops back to zero.
The cost is double: endless reprinting on one side, and on the other a loyalty nobody measures. How many customers come back every week? How many full cards are sleeping in pockets? With cardboard, there is no way to know.
With Fidzi, the card lives in Apple Wallet or Google Wallet. It cannot get lost, it updates itself at every visit, and you finally know who comes back, and how often.
Which programme for a bakery
The right programme is the one your team applies without thinking, even at 7:30 with a queue out the door. Fidzi offers three ways to stamp:
- One stamp per visit: the simplest, whatever the basket.
- One stamp per product bought: "the 10th baguette free", clear and motivating.
- One stamp per amount spent (say every 5 euros): useful when baskets vary a lot.
The right threshold and the right reward
Stay reachable: a threshold of 8 to 12 stamps for a reward that pleases without hurting your margin - a baguette, a pastry, a coffee. Too high discourages; too low builds no habit.
You can also create several rewards at different thresholds: a croissant at 6 stamps, a brioche at 12. Each carries the name you choose, and the customer always sees what is coming.
How it works at the counter
The gesture fits in the time it takes to hand back change: the customer shows their card, you scan, the stamp is added. Nothing to install on the customer side, no hardware to buy: your phone or tablet is enough.
- The customer scans the QR at the till once to create their card.
- At every visit, a stamp is added from your screen, even in the rush.
- Customer without their phone? Find their card by name and stamp anyway.
A real stamp card, visible in the phone
The Fidzi card is not a mere counter: the slots fill up visually in the phone, like the old cardboard, with your logo as the stamp. The customer sees their progress at a glance.
With every stamp, a discreet notification shows on the lock screen: your bakery comes back to the customer's mind at the right moment, with no email and no spam. On the back of the card they find their rewards, coupons and your note of the moment.
Set up the card in one morning
You create your programme (name, colours, logo, rewards) in a few minutes, print the QR code and place it at the till. The first customers sign up that very morning by scanning it.
We configure together what matters: the stamp mode, the thresholds, the reward. Then the team has one gesture to remember: scan, stamp.
Measure that it works
The dashboard shows what cardboard never will: how many customers signed up, how many come back, how many rewards were given, which cards are about to be full.
You also spot customers who have not returned in a while and send them a message in a few clicks - a gesture, a novelty, a coupon. That is the difference between stamping and building loyalty.