High baskets, spread-out visits: the stamp trap
At a wine shop, a ten-stamp card can take a year to fill. Nobody stays motivated that long, and the reward ends up meaning nothing at all.
There is a second problem: a customer buying a 9 euro bottle and another walking out with a 200 euro case earn the same stamp. The connoisseur who spends the most is the one rewarded the least.
Points on the amount solve both: progress is visible from the very first purchase, and it is proportional to what the customer actually spends.
Setting points for a wine shop
A simple conversion, such as 1 euro = 1 point, is understood immediately. The scanner works from the amount, so you never do mental arithmetic at the counter.
- Points follow the amount: a fine bottle counts for its real value.
- Several rewards can coexist, at different thresholds.
- Manual entry stays available for special cases.
What reward suits a connoisseur
A free bottle remains the benchmark, as long as you pick a wine you stand behind: the one you enjoy defending, not leftover stock. It is also a chance to make people discover something.
A loyalty discount works well for big baskets, and a seat at a tasting is a low-cost reward with high perceived value. Nothing stops you from offering all three at different thresholds.
Tiers for your regular customers
A wine shop often has a handful of customers making up a large share of revenue. Tiers give them a status: past a total you set, the customer moves up a level, with a benefit you describe.
Reaching a tier can automatically grant a coupon - a discount, a bottle, an invitation. The status is shown on the card, in the customer's phone.
Tastings and arrivals, announced on the card
This is probably the most useful feature for a wine shop: the back of the card becomes your announcement channel. A tasting on Saturday, the new arrivals, a wine fair, holiday opening hours.
You push an announcement and it appears on every customer card, with a discreet notification. For a major event, an email campaign with a coupon is still available alongside.
What happens at the counter
The customer scans the QR code on the counter once: their card is added to Apple Wallet or Google Wallet, with no account to create. After that, every purchase is one scan and one amount.
- No hardware: your phone or tablet is enough.
- The card updates remotely, in the customer's phone.
- Without their phone on them, you find their card by name.
Setting up and following through
Allow an hour: create the programme, set the conversion, define rewards and tiers, print the QR code. We can also do it together during a demo.
After that, the dashboard gives you what a notebook never did: average basket, visit frequency, and customers who have not been back for a long time and whom a well-placed word can bring back.